Agencies go in to the trouble of presenting them selves to international awards because they know it make them win clients. Clients love to work with agencies that exist on books…
Proposition:
Dear agency, make your book.
It might include, not only the creative work, some nice case studies that will explain the thinking for clients to see the “level of professionalism” they are going to have if they go with them.
It can even be a form of extra income to agencies because it can be sold.
It can be presented in an agency workshop targeting those clients the agency is running after.
