It’s incredible how many people came to me asking:
“How do you do to have ideas?”
I used to tell them:
“It’s like a small voice that come from no where and whispers in my ear”
In reality I had no idea from where it came from until I start noticing that ideas had a pattern. Every time a campaign came out on TV, outdoors on the street, a conversation we had some days ago or even a joke told during lunchtime were inevitably going to be used in a advertising campaign. Well I tell you no more, just look at the movie I posted and we will continue the conversation.
At this point what I want to tell you is:
“An idea is the combination of old and new elements engraved in your brain”
I am sure at this moment you understand the process. So on this case you can do something about your levels of creativity just by surrounding your self with interesting people, interesting places, interesting TV shows, interesting books, interesting movies, interesting music. In other words: the better your surroundings the better you will be.
Just to make you think:
Have you ever seen a very rich person passing his/hers days surrounded by pour people?
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
But let us get practical here.
How can we use/control all this subliminal messages and transform them in an outstanding creative work? There's a technique composed by 5 steps that I want to propose you.
#1 Gather as much raw information as possible.
#2 Chew it over and get your first ideas out of your system
#3 Stop thinking about the subject and let your subconscious go to work.
#4 Be ready for the ideas to flow at any time.
#5 Shape and develop the idea for practical usefulness.
If you are going to use this technique do not stop on the second step (where most creative people stop because "there’s no time to chew what so ever". If you have that problem I propose you to jump between briefs in give time
One last tip:
A creative idea to be impact-full must be “single-minded” & “unexpected”
